The Glastonbury Festival has been around for over 50 years. Over the years they have utilized many different designers and design styles resulting in a diverse yet somewhat fragmented brand image. Recognizing the need for a more cohesive visual identity, I proposed a comprehensive re-brand. My approach was to bring Glastonbury into the modern era without forgetting its rich heritage.
As part of the re-branding process, I conducted extensive research to gain a deep understanding of the festival's brand essence, its values, and its audience. Through this thorough analysis, I developed a clear and coherent visual identity that would serve as the foundation for the festival's brand image moving forward.
As part of the re-branding process, I conducted extensive research to gain a deep understanding of the festival's brand essence, its values, and its audience. Through this thorough analysis, I developed a clear and coherent visual identity that would serve as the foundation for the festival's brand image moving forward.
