Bronze Beetle Brewing is founded on the principle of community involvement. In order to appeal to residents who take pride in their city, the brewery introduced the “Boozy Beetles” series, with each beer representing a neighborhood in Vancouver.
My main challenge was finding a way to merge the idea of a beetle and each neighbourhoods activity. For example, the beetle and the beach were combined using collage, resulting in amusing and unique cans that would catch customers attention on store shelves.
